Ever since he was a child, little Jaques Webster, who would later become the famous singer Travis Scott, only bought shoes from the American giant Nike, with a preference for Nike Air Force and Nike Air Jordan.
After Travis Scott's great success as a singer, it was very easy for Nike in 2017 to sign the young man as a new brand ambassador.
The collaboration between Travis Scott and Nike began producing serial champions, with a couple of mainstays: the reference models being Nike Air Jordan and Nike Air Force.
The collaboration began with the creation of the Prime Air Force 1 Low Travis Scott, followed by the Air Jordan I High.
The former, white and made in various light shades, had an elegant and upscale style, while the latter were more autumnal and echoed the ergonomics of the classic Air Jordans.